For the last three months, student researchers in the Reporters’ Lab have watched hundreds of campaign commercials as part of our Duke Ad Watch project. The…
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Duke Ad Watch: Gender stereotypes play a role in commercial narrations
With Hillary Clinton the Democratic nominee for president, and women a critical voting block in this election cycle, you might have expected to see more…
Comments closedDuke Ad Watch: Gary Johnson bucks traditional use of actors in attack ads
In August, the pro-Gary Johnson PAC Balanced Rebellion released an ad on Facebook and YouTube that clocked in at upwards of five minutes. The main…
Comments closedDuke Ad Watch: Candidates continue to look for musical edges over opponents
Overused as it might be during the 2016 election, music in political ads is powerful and here to stay. The proper soundtrack can transform a…
Comments closedDuke Ad Watch: Clinton, Republicans find common ground against Trump
Hillary Clinton is getting support in her attack advertising from an unusual source: Republicans. Widely respected and ordinary Republicans alike are crossing party lines to…
Comments closedDuke Ad Watch: Statewide campaigns use slogans to embrace the basics
Throughout the presidential campaign, Donald Trump and Hillary Clinton have spent millions of dollars on everything from Snapchat filters to personalized fact-checking sites. But state-level…
Comments closedDuke Ad Watch: Clinton campaign commercials rely on feeling, not fact
Many pro-Hillary Clinton ads aren’t saying anything new about Donald Trump, or even making fact-based claims about his policies. They’re literally using Trump’s own words against…
Comments closedDuke Ad Watch: We view the campaign ads so fact-checkers don’t have to
With the fall political campaign underway, students in the Duke Reporters’ Lab are involved in an unusual project to help the nation’s fact-checkers. The students…
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