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New Share the Facts widget helps facts – rather than falsehoods – go viral

The Duke Reporters’ Lab is introducing Share the Facts, a widget that provides a new way for readers to share fact-check articles and spread them virally across the Internet.

The compact Share the Facts box summarizes the claim being checked and the fact-checker’s conclusion in a mobile-friendly format. The widgets have a consistent look but can be customized with the fact-checkers’ logos and ratings such as Pinocchios or the Truth-O-Meter. The standardization allows readers to recognize fact-checking whenever they come across it on the web and to post Share the Facts on social media and by embedding the boxes in articles and blog posts.

The widget summarizes fact-checks and allows readers to click to the original article.
The widget summarizes fact-checks and allows readers to click to the original article.

Fact-checkers can create Share the Facts boxes using a simple template developed by the Reporters’ Lab. The form generates the HTML of the box that can be pasted into content management systems or embedded in the same way as Tweets. Share the Facts boxes are also fully machine-readable, enabling new ways of assembling automated collections of fact-check findings from across the Internet. For example, someone could set up a page that compiles Share the Fact boxes from a single event or a particular candidate.

Share the Facts will be helpful to columnists and bloggers because they’ll be able to compile and display several boxes for a debate or a candidate the same way they embed tweets.

Share the Facts was developed by The Reporters’ Lab and Jigsaw, a technology incubator within Alphabet, the parent company of Google.

The widgets are customized with the logo of the fact-checking site.
The widgets are customized with the logo of the fact-checking site.

The widget has been tested in the past few weeks by The Washington Post, PolitiFact and FactCheck.org. The Reporters’ Lab has been incorporating feedback from those sites and will be making the widget available to other fact-checking sites this spring and summer.

“We are excited to participate in the Share the Facts project,” said Eugene Kiely, director of FactCheck.org. “It gives voters the ability to more easily share fact-checking stories and find fact-checking stories.”

Glenn Kessler, the editor and chief writer of The Washington Post’s Fact Checker, said it “will be a terrific tool for readers to share the results of our fact-checking. In this exciting, fact-challenged campaign year, I expect it will expand the reach and impact of our work.”

For articles from FactCheck.org and other sites that don't use rating systems, the widget can include a short text explaining the conclusion.
For articles from FactCheck.org and other sites that don’t use rating systems, the widget can include a short text explaining the conclusion.

Said Aaron Sharockman, the executive director of PolitiFact: “Share the Facts is part of the antidote to the massive spread of misinformation. We all know how quickly falsehoods can spread on the Internet. Now readers have a simple tool to fight back with facts.”

For more information,  go to www.sharethefacts.org