Bill Adair
Knight Professor of the Practice of Journalism & Public Policy
Co-Chair, Duke Reporters’ Lab
Principal Investigator, Knight Tech & Check Cooperative

OFFICE
143 Sanford Building
(919) 613-7348
bill.adair@duke.edu
BillAdairDuke
IN THE NEWS
- From Philosophy to the U.S. Court of Appeals, Duke Authors Cover Big Topics. Duke Today (1/22/2025)
- Political Lies and the Fact-Checks that Expose Them, on Sanford’s Podcast. Sanford School of Public Policy (10/15/2024)
- Duke Lab Gives Fact-Checkers, Researchers New Tools to Thwart Misinformation. Duke Reporters’ Lab (12/20/2023)
- Loving Lies: A Disgraced Journalist Gets His Life Back in Shape. Sanford School Policy 360 Podcast (2/7/2022)
- Policy Ideas for the Biden Administrations First Days. Sanford School of Public Policy (1/27/2021)
BIO
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Bill Adair is the Knight Professor of the Practice of Journalism & Public Policy.
One of 25 Knight Chairs at universities around the country, Adair's research and teaching focuses on fact-checking and accountability journalism.
The creator of the Pulitzer Prize-winning website PolitiFact, Adair has been recognized as a leader in fact-checking and digital media. He worked for 24 years as a reporter and editor for the Tampa Bay Times (formerly the St. Petersburg Times) and served as the paper’s Washington Bureau Chief from 2004 to 2013. He launched PolitiFact in 2007 and built it into the largest fact-checking effort in history, with affiliates in 11 states. In 2013, he managed the site’s first international expansion with the launch of PolitiFact Australia. He is the co-founder of the International Fact-Checking Network, the global association of fact-checking organizations.
Adair has lectured about fact-checking and new media at conferences and universities around the world, including SXSW, TEDx Poynter, Harvard University, Columbia University, University of Texas, Louisiana State University, the College of William & Mary, the U.S. Holocaust Memorial Museum, Beijing Foreign Studies University, Shanghai International Studies University, the University of Sydney, Netzwerk Recherche in Germany and the International Festival of Journalism in Italy. He has made hundreds of appearances on television and radio on programs such as the Today Show, Nightline, Morning Edition, All Things Considered, Reliable Sources, C-SPAN’s Washington Journal and the Colbert Report.
His awards include the Pulitzer Prize for National Reporting (with the PolitiFact staff), the Manship Prize for New Media in Democratic Discourse and the Everett Dirksen Award for Distinguished Coverage of Congress. More info
GRANTS
- Study the Framing of philanthropy in the media in Western liberal democracies. (Principal Investigator), awarded by Knight Foundation, 2015 - 2024 More info
- Tracking and Supporting Local Fact-Checking (Principal Investigator), awarded by John S. and James L. Knight Foundation, 2022 - 2023 More info
- Duke Reporters' Lab (Principal Investigator), awarded by Google Inc., 2021 - 2022 More info
- New Tech & Check (Principal Investigator), awarded by John S. and James L. Knight Foundation, 2019 - 2021 More info
- North Carolina Fact-Checking Project (Principal Investigator), awarded by Democracy Fund, 2018 - 2020 More info
PUBLICATIONS
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Adair, Bill. “The lessons of Squash, Duke’s automated fact-checking platform.” Poynter, June 16, 2021.More info
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Adair, B., and B. Fischer-Zernin, Max. “The Lies Heard Round The World.” The New York Times, February 15, 2015.More info
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Stencel, M., B. Adair, and P. Kamalakanthan. “The Goat Must Be Fed: Why digital tools are missing in most newsrooms.” The Goat Must Be Fed: Why Digital Tools Are Missing in Most Newsrooms. Durham, N.C.: Duke Reporters’ Lab, May 14, 2014.More info
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Adair, Bill. “Unfulfilled promise of e-books offers lessons for news organizations.” Poynter Online, September 2013.More info
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Adair, Bill. “Bezos has what the Washington Post needs: patience and imagination.” Poynter Online, August 2013.More info